You linked to this Privacy Policy (“Privacy Policy”) via a product website owned by Keywest Sterling Silver Company LLC (“Company,” “Keywest,” “we,” “our,” or “us”). The Company’s network includes numerous product marketing websites (each, a “Website,” and collectively, the “Websites”). This Privacy Policy applies to all Websites owned and operated by the Company that post a link to it. By using any of the Websites, you signify that you have read, understand, and agree to be bound by this Privacy Policy.
This Privacy Policy applies to our online data practices on the Websites. It does not apply to offline data collection unless we say otherwise at the time of collection. Your visit to any Website is subject to this Privacy Policy and our Terms of Use & Conditions of Purchase. By using our Websites, you consent to our collection, use, sharing, and other handling of your information as described below. If you do not agree, please do not provide personal information and do not use our Websites.
1) Information We Collect
Information you provide directly
We collect personal information when you provide it through forms or places on the Websites (e.g., requesting information, purchasing a product, creating an account, completing a survey). Examples include: name, age, delivery and billing address, phone number(s), email address, and payment details (e.g., credit/debit card, expiration date, PayPal or other third-party payment info). If you register or complete surveys, we may also ask for contact details and, occasionally, demographic information (e.g., gender, income, prior experience with Keywest products). If we combine demographic data with personal information collected on our Websites, we treat the combined data as personal information.
By submitting personal or demographic information on a Website, you consent to its collection, use, and disclosure as set forth in this Privacy Policy.
Purposes for processing
We process personal information for business and commercial purposes, including to:
- Conduct surveys
- Create customer profiles
- Store data and maintain records
- Deliver targeted ads and marketing
- Fulfill orders and provide products/services
- Improve products, services, and Website experiences
- Operate and secure our Websites and systems
- Meet compliance, legal, and regulatory requirements
- Prevent, detect, and investigate fraud or misuse
- Process payments and manage transactions
- Provide customer support and service communications
- Send promotional communications (where permitted)
- Track purchases and customer activity
- Administer promotions/sweepstakes
- Perform internal analytics, audits, and business administration
- Customize your experience and serve relevant content or ads
Information from others
We may receive information about you from friends or other users (e.g., if they send a delivery to you). We may also supplement the information we collect with data from third parties to enhance service, tailor content, and present offers that may interest you (e.g., if you ship a purchase to another person, we may collect their name and address to complete delivery).
Information collected automatically
We (and service providers) use tracking technologies to automatically collect certain usage information, which may include: pages viewed; preferences; IP address; device identifiers; browser/OS; hardware; mobile network info; device location; device characteristics; city and time zone; and referring URL. This information may be used in aggregate for statistics, marketing planning, content customization, and Website improvements, and may be stored via technologies that download to your device. We may share aggregate, non-identifiable data with affiliates, licensees, partners, and other third parties. If we combine automatically collected data with personal information, we will treat the combined data as personal information under this Policy.
Children’s data
Our Websites are intended for a general audience. We do not knowingly collect personal information from children under 18. If we learn we have collected personal information from someone under 18, we will delete it. Parents/guardians who believe a child under 18 has provided information should contact Customer Care (see Contact).
Sources of collected information
We may collect personal information from:
- You (customers, prospects, users, members, applicants) via Websites, mobile apps, phone, SMS, postal mail, social media, forums, message boards, chatbots, or other means
- Our affiliates
- Service providers (e.g., CRM, analytics, hosting, IT admin, communications delivery)
- Non-affiliated companies with whom we have business relationships and joint marketing partners
- Other third parties (including online advertising partners and data suppliers)
- Publicly available sources or third parties who post or provide information about you
2) Use & Disclosure of Personal Information
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with an identifiable individual. It includes “personal data” as defined by applicable laws. It does not include publicly available information, lawfully obtained truthful information of public concern, de-identified information, or aggregate consumer information.
We (and our affiliates/subsidiaries) use your personal information for the purposes listed above.
Marketing choices
To stop receiving promotional emails from Keywest, use the unsubscribe link in our emails. Please allow up to 10 days to process your request. Your selection will not affect transactional emails (e.g., order confirmations, shipping updates, recalls, service notices). Questions: customercare@keyweststerlingsilver.com.
Service providers
We may share personal information with service providers (e.g., email/SMS delivery, hosting, payment processing, shipping, data management, surveys/marketing, fraud prevention) so they can perform services for us. They may use the information only as instructed.
Payment information
We do not share your credit card information with unaffiliated third parties except as authorized by you or as necessary to fulfill responsibilities (e.g., process your order).
Other disclosures
We may disclose personal information:
- When necessary to identify, contact, or take legal action regarding someone causing (or threatening) injury or interference with Keywest’s rights or the rights/safety of others;
- When required by law, regulation, legal process, or government request;
- To a subsequent owner/co-owner or operator of a Website, database, or in connection with a merger, consolidation, restructuring, or sale of assets (including during due diligence);
- To address threats to any person’s physical safety.
Videos hosted by third parties
Some Websites embed videos hosted by third-party platforms that may collect viewing data (e.g., titles, descriptions, times/duration, interactions).
3) Information Security
We use safeguards including SSL encryption during checkout, privacy controls, and access restrictions to help protect personal information. However, no Internet transmission or storage system is guaranteed secure. You use the Websites and provide information at your own risk.
4) Tracking Technologies
We and our partners/affiliates/service providers use cookies, pixels/beacons, tags, browser fingerprinting, recognition technologies, and scripts to analyze trends, administer the Websites, track movements, and gather demographics. Reports may be provided to us on an individual and aggregate basis. We may combine such data with third-party information (including your name/mailing address) to determine interest in direct mail.
Our Websites collect “session data” (e.g., clicks/touches, mouse movements, scrolling, keystrokes, data entered, device info/orientation, screen size) for analytics and user-experience improvements. We may share session data with analytics/service providers who use it solely on our behalf.
Third parties may also use tracking technologies in connection with our Websites, including to collect information about your online activities over time and across third-party sites/services.
We and third-party vendors (e.g., Google, Facebook) use first-party and third-party cookies, device fingerprinting, web beacons, and similar technologies to measure ad impressions, ad service uses, and interactions, and to relate them to Website visits and broader Internet activity. For example, Google’s DoubleClick cookie enables ads based on your visits to our Websites and other sites/services.
5) Social Media Features
Our Websites may include social features (e.g., Facebook “Like”), widgets (e.g., “Share This”), or mini-apps. These may collect your IP address, the page you visit, and set a cookie to function properly. If you click social icons, your actions may be associated with personal information on those platforms and shared with us; we will treat such data as personal information. These features are hosted by third parties or on our Websites. Your interactions are governed by the third party’s privacy policy—please review it before use.
6) Blogs & Forums
Some Websites may offer public blogs or community forums where you can post content (e.g., ideas, photos, writings, audio/video, graphics, location info, comments). Anything you post may be read, collected, and used by others. We are not responsible for the privacy/security of information you make public, or for others’ use/misuse of such content.
7) International Users
Our Websites are operated in, and intended for users located in, the United States. If you access from outside the U.S., you understand your information will be transferred to, processed, stored, and used in the U.S., where privacy laws may differ and government access requests may apply. By using the Websites or providing information, you consent to the transfer, processing, use, sharing, and storage of your information in the U.S. as described here.
8) Changes to This Privacy Policy
We may revise this Privacy Policy from time to time. If we make material changes, we will notify you (e.g., email to the address in your account or a notice on the Website) before they take effect. Because we may change this Policy at any time, please review it periodically. Your continued use of the Websites after changes are posted constitutes your agreement to those changes. If you do not agree, discontinue use of the Websites.
9) Contact
Questions about this Privacy Policy or our practices:
customercare@keyweststerlingsilver.com
Last updated: October 28, 2025